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This exercise undergoes a rigorous co-development and optimization process through research and data synthesis to ensure that concepts are unique, relevant, and fit to brand and that the communication strategy uses the right touchpoints with a clear, cohesive message.

Designed for companies that need to
  • Launch a fresh communications campaign
  • Introduce an innovative product / service
  • Open up a new business or expand their product line
  • Re—introduce their brand or product


Consumer Understanding and Market Analysis

An in-depth market, category, and consumer understanding of the needs, motivations, purchase decision influencers and preference drivers
Insight Mining Workshop A 6-step process to understand consumers’ deep-seated thoughts, feelings and motivations and articulate relevant, powerful, and business-building insights
Concept Crafting

Development of potential white spaces and brand concepts for testing Communications Strategy Development – identification of channel mix, messaging, and investments to communicate brand or campaign