BUSINESS STRATEGY CONSULTING
Concept Development and Communications Strategy Development
Founded upon a deep understanding of the consumer and market, we develop concepts that will help identify the brand’s core proposition and communication message.
This exercise undergoes a rigorous co-development and optimization process through research and data synthesis to ensure that concepts are unique, relevant, and fit to brand and that the communication strategy uses the right touchpoints with a clear, cohesive message.
|Designed for companies that need to||
Consumer Understanding and Market Analysis
|An in-depth market, category, and consumer understanding of the needs, motivations, purchase decision influencers and preference drivers|
|Insight Mining Workshop||A 6-step process to understand consumers’ deep-seated thoughts, feelings and motivations and articulate relevant, powerful, and business-building insights|
Development of potential white spaces and brand concepts for testing Communications Strategy Development – identification of channel mix, messaging, and investments to communicate brand or campaign