BUSINESS STRATEGY CONSULTING
Consumer Understanding and Insight Mining
We provide an in-depth understanding of the customer’s needs, motivations, and decision drivers.
Using Acumen’s proprietary methodology, we deep dive and synthesize data on consumers’ relevant needs, motivations, decision influencers, and preference drivers to pinpoint the most relevant insights that serve as foundation for strategic directions, positioning, differentiation, and innovation-driven decisions to address a business challenge.
|Designed for companies that need to||
|Data Deep Dive||An in-depth look into rich sources of qualitative and quantitative data to uncover patterns and key learning about the consumer|
|Consumer Segmentation and Profiling||Identifying consumer groups through demographic, psycho graphic, and behavioral patterns utilizing advanced statistical and analytics tools|
|Insight Mining||A 6-step process to understand consumers’ deep-seated thoughts, feelings and motivations and articulate relevant, powerful, and business-building insights|
|Filtering and Strategy Development||
Translating insights into business-building solutions by senior industry and subject matter experts