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Employing qualitative and quantitative research techniques and processes to extract data from a market, category, and brand level and identify patterns, develop hypotheses, and guide strategic directions for the business

Designed for companies that need to
  • Identify opportunities through data-driven information
  • Diversify portfolio and stimulate growth through innovations
  • Quantify size and scale of growth plans
  • Mine all existing data to identify clear strategic directions


Data Mining An in-depth look into rich sources of qualitative and quantitative data from client’s business context, industry trends, and consumer behavior
Business Hypothesis Identification of the business challenges and hypothesis to be validated
Analytics and Prioritization Looking into specific set of data points targeted at validating the business hypothesis
Strategy Workshop

A working session with the client to translate the analysis into business strategies that are relevant and feasible to execute