BUSINESS STRATEGY CONSULTING
Market Assessment and Entry Strategies
We help companies make a decision on whether to enter a new market and its potential to succeed through an objective assessment and create a viable go-to-market plan should they proceed.
We do this through an analysis of the market landscape and white spaces that can be potentially occupied and owned that will serve as basis for any expansion into new markets or segments. Included in this exercise are recommendations on strategic choices to be made to ensure a sustainable business.
|Designed for companies that need to||
Market and Capability Assessment
|An analysis on the market size and potential, consumer profile, competition, and entry barriers|
|Go-to-Market System Design||Product concept creation, portfolio planning, and consumer journey mapping|
|Commercial Planning||Developing the marketing/sales strategies and launch plans|