Capability Building and Training
Brand Positioning and Communications Strategy
Brand Positioning is the competitive and mental angle that makes a brand different from its competitors appealing to its target. With all the other brands present, it is an imperative for marketers to effectively position its brand to stand-out be their consumer’s preference.
In this module, we will help participants develop brand propositions that effectively address target needs while entrenching its relevance and differentiation vs. competition; and that this is effectively communicated in advertising.
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