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PROVIDE FEEDBACK

Participants will learn the fundamentals of Brand Strategy development, including targeting, brand positioning and measuring effectiveness. They will also be taught the importance and dimensions of Brand Equity, and how to manage it for the long-term.  Lastly, they learn how to translate the brand strategy into all marketing mix elements.

 

Organizational needs and objectives that the service addresses
  • To enable Marketers to display a thorough understanding of the segment; defines the specific target market and develops a brand positioning statement based on relevant consumer insight
  • To enable Marketers to identify key differentiation of brand and competition through regularly scans of the market and the category
Module Objectives
  • Learn the fundamentals of Brand Strategy development, including targeting, brand positioning and measuring effectiveness.
  • Understand the importance and dimensions of Brand Equity, and how to manage it for the long-term.
  • Learn to translate the brand strategy into all marketing mix elements.
Takeaways
  • We aid participants in being able to identify the consumer/ business needs and issues and develop specific, measurable, actionable, relevant time-bound objectives and strategies
  • We assist participants in determining the development of the segment’s value propositions required to ensure business dynamics are flexible and quickly adaptable
Output
  • Brand Positioning Statement
  • Brand KPIs
Roles/levels that would benefit the workshop
  • Marketing Officers
  • Marketing Managers /Department Head