Capability Building and Training
Consumer Understanding and Insight Mining
Understanding consumers is at the heart of marketing is all about. Without a deep knowledge of consumers’ needs and wants, any marketing activity, despite huge amounts of spending, will not move them to buy the company’s products and services.
We impart a comprehensive framework that will give participants a more holistic understanding of the consumer based on their big picture – culture, life stage and generational psyche – and the 5Ws and 5Cs within your category.
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We have tried and tested frameworks and processes to enable marketers to collect and process consumer data into their Brand requirements.
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All levels in Marketing