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PROVIDE FEEDBACK

Understanding consumers is at the heart of marketing is all about.  Without a deep knowledge of consumers’ needs and wants, any marketing activity, despite huge amounts of spending, will not move them to buy the company’s products and services.

We impart a comprehensive framework that will give participants a more holistic understanding of the consumer based on their big picture – culture, life stage and generational psyche – and the 5Ws and 5Cs within your category.

 

Organizational needs and objectives that the service addresses
  • There is an opportunity to further strengthen the consumer-centricity across the various business units of the company.
  • To enable Marketers to determine the information gaps, to anticipate the reasons behind consumers’ behavior and how competitor responds on their needs.
Module Objectives
  • There is an opportunity to further strengthen the consumer-centricity across the various business units of the company.
  • To enable Marketers to determine the information gaps, to anticipate the reasons behind consumers’ behavior and how competitor responds on their needs.
Takeaways

We have tried and tested frameworks and processes to enable marketers to collect and process consumer data into their Brand requirements.

  • Consumer Portrait: 5Cs and 5Ws
  • Acumen 6 step Insighting Process
  • Criteria for evaluating Insights
Output
  • Define or confirm the consumer insight basis for all current projects
  • A Consumer Learning Program
Roles/levels that would benefit the workshop

All levels in Marketing