Capability Building and Training
Creating Inspired Advertisements and Steps to a Sell
If marketing is about keeping compelling promises to target consumers, it is equally important that we are able to clearly communicate that promise in the most compelling way. This is the reason why communications continue to get the lion’s share of the Marketing budget for most companies.
This module is designed to help develop the skills in influencing and inspiring the Advertising Agencies to come out with strategic and business-building advertising. The module includes having participants learn how to comment on ads, concentrating more on strategic issues vs. executional elements and how to inspire Agency partners.
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