Capability Building and Training
Integrated Marketing Communications
Integrated Marketing Communications allows Brands to keep Consumers engaged and is a key enabler in delivering marketing objectives. This module teaches participants to leverage on consumer behavior in relation to where the customer is, in the decision journey.
Participants will craft targeted messaging in possible touch points, multiple interactions and channel convergence in a highly noise-polluted landscape.
We help participants understand and apply the processes for Promotions, merchandising and Events and supports select projects assigned
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