Unlock Growth. Align Teams. Deliver Results.

With Practical Strategy, Hands-On Support, and Measurable Impact.

Acumen is a trusted ally to drive transformational and sustainable growth for Filipino companies.


We are distinguished by our deep understanding and expertise of the Philippine market and intentional collaborative approach to uncover and address their biggest growth opportunities in both business and people. 


Decoding Filipinos Across Generations

Filipinos across generations are evolving, so should our business and organizational strategies.

 

Understanding these generational dynamics isn’t just about keeping up, it’s about staying ahead. And now, fresh data and insights matter more than ever.

 

Are you ready to unlock new perspectives that can shape your organization’s future and fuel smarter strategies?

Insights

<p class="rteBlock">When Good Intentions Get Misread: Why Generational Fluency Matters </p>

When Good Intentions Get Misread: Why Generational Fluency Matters 

Workplace tensions are rising as four generations meet. It’s not attitude, it’s perspective. Generational Fluency is the new competitive advantage in the workplace.
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Our Work

<p class="rteBlock">Aligning Legacy and Leadership for Growth</p>

Aligning Legacy and Leadership for Growth

Our team facilitated alignment between the founding families and new leadership—creating clarity, forging commitment, and laying the foundation for long-term growth.
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What Our Clients Say

Lance Gokongwei
Acumen helped kickstart the Gokongwei Group’s transformation journey, and ten years from now, we will view this partnership as critical part in making the Gokongwei Group a much more customer centric, agile and digital organization.
Lance Gokongwei
CEO
JG Summit Holdings, Inc.
Pepe Torres
We truly appreciate the thought leadership that Acumen provided on brand strategy, customer understanding, and go-to-market. We value the team’s convictions that balanced customer-centricity and business impact considerations. Our lively debates challenged us out of our bubble and comfort zone. Acumen's speed, flexibility and agility is also something we really appreciated. Perhaps the best reflection of our feedback is our intent to continue working with them moving forward.
Pepe Torres
CMO and Managing Director for Consumer Business
PayMaya Philippines
Mian David
Acumen provided us with a clear framework to re-look at our business with fresh perspectives. The output was clear and actionable. Their facilitation and workshop design was agile and responsive to the needs of the business and the profile of the participants.
Mian David
Managing Director/Chief Marketing Officer
Universal Robina Corporation
Mike Liwanag
Value adding partner we needed to lay down the foundations of our transformation program. We needed an objective third party to assess and help us chart our way forward
Mike Liwanag
Chief of Staff and Project Lead, Enterprise Transformation Initiative
JG Summit Holdings, Inc.
Paul Lim
Tanduay is already Number 1 worldwide in the rum category. We would like to thank and acknowledge Acumen for being part of this success.
Paul Lim
Marketing AVP
Tanduay
Mia Pascual
How to accelerate growth and achieve success for a 75-year-old company in these new and challenging times is a daunting task. But engaging Acumen was one of the best first decisions we made as a company. Their expertise, knowledge and skilled approach in helping us define an ambitious strategic direction, the respectful and collaborative process in which they engaged our leaders, and the output derived from the thorough and well-facilitated sessions certainly added much value in helping to set the company's trajectory towards long-term success, sustainability, and industry leadership.
Mia Pascual
Vice President, Corporate HROD, Design Services and Corporate Communications
Pascual Laboratories

We help businesses scale with clarity, understand customers, empower teams, and build future-ready leaders.

Insights

Before shaping your brand architecture, first have a strategy

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You realize you’ve overextended your brand. Now what?

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Delivering consistent, rigorous Capability Building programs in the Philippines and beyond

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Are Strategy Consultants Worth Your Investment?

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A Tribe with a Heart

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Philippine real estate industry: New growth corridors are on the rise

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Does branding work for real estate?

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Selling to the foodservice channel

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Commercial leaders — like football coaches — must be brilliant strategists and people managers

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Defining your company’s Purpose

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Acumen walks the talk: Growing professionally in a nurturing work space

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Training Worth Your Time: Bespoke Programs with Actionable Applications

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Innovation is not just about fun and creativity, it must also be strategic and relevant

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What are the most important skills to look for when hiring a brand manager?

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Purposeful Cultivation

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Creating a vibrant, values-driven company culture

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Consumer knowledge is the bedrock of strong brands

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My experience in Organization Transformation

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Where to Play and Portfolio Analysis: A blend of structure, data, and individual values

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Cooking up a Marketing Strategy

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Making sense of your Business Data calls for sharpened analysis skills

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Marketing Excellence: Capturing Customer Insights and Creating a Common Language

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For Financial Goods and Services, more doesn’t always mean better

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Before shaping your brand architecture, first have a strategy

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You realize you’ve overextended your brand. Now what?

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Industries Served

Banking & Financial Services
Conglomerates
digital solutions
education
Fast-Moving Consumer Goods
Global Business Services
Health & Pharmaceutical
HMO & Insurance
Logistics
Media
Oils & Petrochemicals
Real Estate
TelEcommunications
Retail
Transportation & Infrastructure

Contact Us

Contact Us (Home Page)