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STEERING BUSINESSES THROUGH THE NEW REALITIES

Make informed and impactful decisions against the pandemic’s impact on today’s economy, workforce, and consumer mindset.

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SUSTAINABLE RECOVERY.

From impactful insights come actionable strategies and a holistic business and organizational plan for short- and long-term recovery

Explore the  Recovery Roadmap

IMPACTFUL INSIGHTS.
Learn what’s new, what’s stayed the same, and what’s still evolving as the pandemic lingers on in the Philippines.

Learn more about the research

IMPACTFUL INSIGHTS

2021 RESEARCH REPORT

Guiding Insights to Navigate the Now Normal

Impactful Insghts

THE PHILIPPINES TODAY

The economic and societal impact of the pandemic

The New Business as Usual: How COVID-19 has impacted the Philippines and Filipinos Today (Part 1)

See the overall picture of the economy, consumer spend, considerations, and the resulting business implications as a result of the prolonged pandemic in the Philippines.

THE NEW FILIPINO   CONSUMER

Gain insight on changing consumer behaviors and value drivers

2021 Filipino Consumer Trends

A deeper understanding of what customers value and need in today’s reality that is essential for businesses to capture opportunities to recover, sustain and grow.

Getting to Know Filipinos in 2021: The 6 Filipino Consumer Segments

Acumen’s proprietary consumer research indicates that there are six key narratives at play among Filipino consumers in 2021.

THE FUTURE OF THE FILIPINO WORKPLACE

Understand how the pandemic has become a catalyst for change and transformation

People Pivot: Laying the Foundations of the Future of the Filipino Workplace

As businesses try to adjust to the new normal, we looked to local and global experts to provide insight around how to pivot the people strategy to maintain performance and secure sustainable recovery and growth.

The Employee of The Future: Reassess, Retool and Reskill for the Future of Work

While thinking through and recasting strategies and business models, it is equally important to recognize that as markets, consumer demands and business models change, so must the people tasked to deliver against these needs.

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SUSTAINABLE RECOVERY SOLUTIONS

Roadmap

Maximize & Reframe   to drive relevance and value

Brand Refresh Workshop

Strategic Brand Building

Brand Expansion & Portfolio Strategy

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Innovate & Reinvent  to create  opportunities for growth

IdeationLab

Competitive War Games

Digital Revenue Accelerator

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Plan with Agility to survive and thrive

Corporate Strategic Planning Workshop

Agile Strategic Planning

Digital Strategy & Roadmapping

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Rebuild &  Redesign your People Strategy

Employee Insighting & Experience Strategy

Organizational Strategy Refresh

Leadership, People, and Team Philosophy & Profile

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Retool & Reskill Teams to be future-ready now

Marketing Excellence Program

Foundations of Strategy

Foundations of Digital & Agile

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Insights

FEATURED INSIGHTS

Explore more insights

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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

The Future of Free Time: Leisure & Amusement Post-Quarantine

 

How will Filipinos unwind, relax and enjoy their free time in the post-quarantine reality? Acumen key insights reveal a struggle between an inclination towards activities tied closer to home and an itch to return to leisure outdoors.

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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

Smart Spending: Filipino Finances Post-Quarantine

 

How will Filipinos spend in the post-quarantine period? With many Filipinos’ incomes affected by COVID-19, Acumen’s insights indicate that Filipinos will continue to keep a close watch on their expenses but free up some leeway for non-essential spending.

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INSIGHT ARTICLE

BUSINESS RECOVERY POST-COVID

The SEC Divides in Post-Quarantine Recovery

 

What is the portrait of the Filipino coming out of quarantine? Acumen’s insight indicates there isn’t a singular one—the different SECs of Filipino society present a range of realities as Filipinos step out of quarantine on different footing.

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