Before shaping your brand architecture, first have a strategy
A strong brand strategy is the backbone of effective brand architecture. As companies grow and expand, defining a clear brand strategy...
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Growth Accelerator™
Our expertise and tools that assess key drivers for boosting revenue, market share, or brand identity could serve as your main instruments for plotting and sustaining your commercial growth.
Markets and consumers are never at a standstill.
Companies must remain dynamic to stay relevant to their customers, attract new clientele, maintain or expand their market share, ensure a well-loved brand, and ultimately increase revenue.
Acumen’s Growth Accelerator™ offers customized commercial strategy roadmaps that are designed using data and comprehensive insights, and developed through a rigorous and holistic process.
The fundamental question that we will help you answer is: “How can we sustainably grow our business?”
GROWTH ACCELERATOR™ HIGHLIGHTS
Deep understanding of your business
We will sift through the complex ‘who, what, where, when, why and how’ in marketing as it applies to your company—and the environment in which you operate.
Comprehensive commercial strategy
In developing your commercial strategy, you will be able to take on both the challenges and opportunities in your industry through the right market positioning, strong brand value, innovation, and/or a balanced portfolio mix.
Practical and actionable recommendations
Our starting point is always an objective analysis of your business and product portfolio, allowing us to come up with clear and practical recommendations that are in line with your objectives and specific targets.
Guided by experienced consultants
Acumen’s C-suite level consultants—with their deep understanding of the Philippine market and years of local and global experience steering large businesses through diverse challenges—will bring you insights on the realities and potential of your sector, allowing you to carve out and run through a path towards sustainable growth.
WHAT OUR CLIENTS SAY ABOUT GROWTH ACCELERATOR™
OUR GROWTH ACCELERATOR™ EXPERTS
Barbara Young
Vice President - Growth Accelerator Practice, Acumen Strategy Consultants Category Director, Diageo Asia Pacific Marketing GM, Chevron Asia Pacific CEO, Cohen's Lifestyle Centre Philippines Marketing Director, Procter & Gamble Asean, Australia, India
Kristine Erni-Santos
Program Director for Growth Accelerator, Acumen Strategy Consultants Marketing Director, Gainersand Corporation Senior Strategy Planning Consultant, PC&V Communications, Inc. Co-Founder, Managing Partner, The Bridefolio Senior Brand Manager, Detergents, Unilever Philippines Brand Manager, Regional Brand Manager, Unilever Philippines and Unilever Singapore
Carla Garcia
Commercial Strategist, Acumen Strategy Consultants Category Director, Etaily E-commerce Enabler Marketing Lead, Shopee Mall Philippines Marketing Head, Ray-Ban, Vision Express, Eye Society Senior Brand Manager, Cetaphil - Consumer & Medical Business Brand Manager, Unilever Philippines: Pond’s, Vaseline Men, Dove Men, Master, Closeup
Camille Cabrera-Tano
Project Manager, Acumen Strategy Consultants Marketing & Business Development Manager, Kingwin Ventures Inc. Business Development Manager For New Projects, Robinsons Land Corp VP for Business Development, Trading, and Logistics, CABRES Builders Inc.
Anna Garcia-Ramos
Consultant, Acumen Strategy Consultants Head of Marketing, Vista Land & Lifescapes Marketing Head, Ayala Land Associate Management Supervisor, Ace – Saatchi & Saatchi Advertising Acting Business Unit Director, McCann-Erickson Philippines Senior Account Executive, J. Walter Thompson Advertising Account Executive, Hemisphere – Leo Burnett Advertising
Melo del Gallego
Consultant, Acumen Strategy Consultants Product Management Head, JG Summit Holdings, Inc Director for Product Innovation, Globe Telecom Head of Business Innovations and Development, Lica Auto Group Entrepreneur in Residence, Eden Tech Ventures Inc. Head of Customer Experience, Growsari Inc. Brand Manager, Total Sun Cellular Core Subscriber Acquisitions
Cielo Umali
Strategist, Acumen Strategy Consultants Innovations Product Manager, Vitamins and Regional Business, UNILAB Inc. Category Brand Manager, Total Baby Category, Dragon Edge Group (Naturale Labs) Group Brand Manager, Lucky Me Pancit Canton, Monde Nissin Corporation Brand Lead for various segments: Children’s Vitamins, Allergy, Colic, Anti Infectives, Gastro, Central Nervous System (CNS), United Laboratories, Inc. Product Manager, Golden Arches Development Corporation (McDonald’s Philippines) Assistant Product Manager, Golden Arches Development Corporation (McDonald’s Philippines) Brand Assistant, Universal Robina Corporation
Mila Lee
Senior Consultant, Acumen Strategy Consultants Independent Marketing Consultant, UK (Baccarat Crystal, Ayala Land UK, Philippine Embassy London) Global Marketing Director, Corporate Strategy & Capability, Procter & Gamble US Global Shopper Marketing Director, Procter & Gamble Regional Marketing Director & Category Leader, Procter & Gamble Greater China Various marketing and finance roles in Procter & Gamble Asia including Philippines
Luc Miranda
Consultant, Acumen Strategy Consultants Principal/Co-owner, Eurocolour Imaging Corp Deputy Division Marketing Director, The Coca-Cola Company Director – Strategic Marketing, Pre-search, Research, and Trends, The Coca-Cola Company Marketing Manager, Kraft Foods Philippines Group Product Manager, Kraft Foods Philippines
Stia Untal
Consulting Associate, Acumen Strategy Consultants Portfolio Strategy Head, KonsultaMD UX/UI Designer, KonsultaMD Communications Manager, Total Haircare Philippines, Procter & Gamble Communications Lead – Philippine Startup Week 2019 (PHSW 19), QBO Innovation Hub Content Associate, QBO Innovation Hub Program Associate for Incubator Development, QBO Innovation Hub
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