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Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.
Oct 163 min read
Delivering consistent, rigorous Capability Building programs in the Philippines and beyond
Acumen’s objective in capability building through its Business Insights Academy™ and Marketing Leaders Academy™ is to impart...
Aug 213 min read
Selling to the foodservice channel
Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of...
Aug 73 min read
Training Worth Your Time: Bespoke Programs with Actionable Applications
At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of...
Jul 268 min read
Innovation is not just about fun and creativity, it must also be strategic and relevant
Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the...
Jul 263 min read
What are the most important skills to look for when hiring a brand manager?
There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people. ...
Jul 172 min read
Purposeful Cultivation
Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant. ...
Jul 103 min read
The Science and Art of Marketing
Great marketing is memorable not just for convincing the customer to buy but for the way it makes the customer feel. Is Marketing a...
May 293 min read
Marketing Excellence: Capturing Customer Insights and Creating a Common Language
Acumen’s approach starts with understanding stakeholder needs, assessing participants’ competencies, and tailoring the syllabus to the...
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