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Insights
Get expert insights, updates, and news from Acumen, and learn more about what we've done for our clients.
- Aug 21
- 3 min
Selling to the foodservice channel
Being able to effectively communicate how your product can provide a solution for foodservice operators will require a certain amount of...
- Aug 7
- 3 min
Training Worth Your Time: Bespoke Programs with Actionable Applications
At Acumen, we’re changing the game with training sessions grounded in your day-to-day work realities. By diving deep into the needs of...
- Jul 26
- 8 min
Innovation is not just about fun and creativity, it must also be strategic and relevant
Almost 90% of executives believe that innovation is essential to their organization’s success. Rightly so because innovation impacts the...
- Jul 26
- 3 min
What are the most important skills to look for when hiring a brand manager?
There are 5 core traits that make a great brand manager, including a cheerful perspective that sees consumers as real people. ...
- Jul 17
- 2 min
Purposeful Cultivation
Much like tending a garden, effective training programs must fertilize potential and nurture talent that may have been lying dormant. ...
- Jul 10
- 4 min
Creating a vibrant, values-driven company culture
How do you bring an organization’s values to life in day-to-day operations? It’s a transformative process that requires commitment and...
- Jul 10
- 3 min
The Science and Art of Marketing
Great marketing is memorable not just for convincing the customer to buy but for the way it makes the customer feel. Is Marketing a...
- Jul 4
- 5 min
Consumer knowledge is the bedrock of strong brands
An FMCG company’s marketing team undergoes consumer immersion through Acumen’s Consumer Centricity and Insight Mining program. ...
- Jun 19
- 3 min
Making sense of your Business Data calls for sharpened analysis skills
To make the Business Insights Academy™ training more relevant and value-adding, the participants used live business cases. That means...
- May 29
- 3 min
Marketing Excellence: Capturing Customer Insights and Creating a Common Language
Acumen’s approach starts with understanding stakeholder needs, assessing participants’ competencies, and tailoring the syllabus to the...
- May 6
- 5 min
How to analyze your business effectively
Using sound business analysis as the key to unlocking good business strategy and plans
- Jul 25, 2022
- 4 min
People Pivot: Sustaining the Transformation in a Remodeled Filipino Workplace
In designing the workplace of the future, CEOs and other corporate leaders must keep in mind that having an agile people strategy is equally
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