We helped URC reignite breakthrough thinking—shifting team mindsets and building innovation capabilities that led to a surge of growth-driving ideas.
URC, a leading FMCG, had an innovation process in place—but results weren’t breaking through. Despite using design thinking, the pipeline was full of safe, familiar ideas. The core issue wasn’t process—it was mindset and skill. Teams needed help thinking beyond the obvious and delivering ideas with real impact.
Acumen diagnosed the innovation block and designed InnovationPOT—a 3-day capability-building program implemented across the Philippines and Southeast Asia. The program focused on:
The program sparked over 1,000 new ideas, many of which entered the innovation pipeline and are now driving growth. It created real capability uplift and behavior change, reigniting a culture of innovation across the business.
I really enjoyed the workshop and I appreciate that before diving in on the ideation proper, that we were conditioned first to be open minded, creative and to be confident with our ideas. I think that was a good primer. Facilitators also were knowledgeable and had good inputs based on their expertise.
The different activities and methods on how we can generate ideas and theinnovation antibodies greatly helped in generating new ideas.
Facing a similar challenge? Let's talk about your business.
Talk to Us