Acumen

Decoding Filipinos
Across Generations

Generations are evolving: Gen Z, Gen Y, Gen X, Boomers.

Over the last decade, there have been shifts in the way Filipinos think, live, and work.

It's time for new data and insights that will give you fresh perspectives for your commercial and organization strategies.

Filipinos across four generations

What the Study Covers

The Filipino Heart and Soul
Evolving Life Priorities of the Filipino  ·  Generational Profiles: Context and Psyche of each Generation
The Evolution of the Filipino Consumer
  • Unique Roles of Each Generation
  • Enduring and Emerging Aspirations, Fears, and Values of today's generation
  • Mindset and Attitudes towards Finances, Health, Retail, and Digital
Workplace Profiles and Preferences
  • Multigenerational Workforce Drivers
  • New Takes on Leadership, Rewards, Communication and Culture
Building an Organization of the Future - Today
  • Major inter-generational tensions in the workplace
  • Implications and best practices of benchmark companies
  • The 5 most critical success factors of a future-ready enterprise that must be re-designed NOW

Our Research Base

Acumen Knowledge BaseGenerational Researches2015, 2018, 2021
Generational FGDs14 FGDsBoomers, GenX, Millennials and Gen Z
Nationwide Survey1000Filipinos · Boomers, GenX, Millennials and Gen Z
Organizational Deep DiveCHRO In-Depth Interviews24 Intergenerational Workforce FGDs
BusinessWorld

B-Side Podcast

Insights

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