Our Work

Brewing Distinction: Cracking the Code to Compete in Coffee

Commercial StrategyCulture Blends2016Market Entry and Expansion Strategy
Display of Culture Brew coffee packs with a red bus and mug

We helped Culture Blends, a global joint venture enter the highly saturated Philippine coffee market—with a distinctive brand idea that opened up white space and unlocked growth.

The challenge

Culture Blends was entering the highly saturated Philippine coffee market. With most propositions blending into each other, they needed a unique, relevant brand idea to stand out and gain share.

What we did

Acumen partnered with the team to craft a differentiated market entry. We:

  1. Conducted deep consumer understanding to uncover unmet desires and habits
  2. Led user experience analysis and conjoint research to identify the best combination of loyalty and rewards benefits
  3. Mined insights that revealed an opportunity for café-quality, globally inspired coffee made accessible
  4. Ran agile ideation sessions to translate this into a compelling proposition

The impact

The brand quickly gained traction in the market, standing out in a sea of sameness. Culture Blends expanded from coffee into RTD and snack formats—proving the strength and stretch of the brand idea. Our insight-led process helped turn a white space into a platform for continued growth and innovation.

From the engagement
Display of Culture Brew coffee packs with a red bus and mugDisplay of Culture Brew coffee packs with a red bus and mugDisplay of Culture Brew coffee packs with a red bus and mug
← Back to Our Work

Facing a similar challenge? Let's talk about your business.

Talk to Us