Our Work

Building a World-Class Marketing Academy at NutriAsia

Capability BuildingNutriAsia2024Marketing Excellence ProgramBusiness AnalysisConsumer Understanding & Insight MiningMarketing Strategy and Effective Communications
NutriAsia products arranged with cooked dishes on a table

NutriAsia partnered with Acumen to develop a customized marketing academy delivering training module based on core competencies. These enhanced the team’s capabilities in analysis, consumer insights, and strategic execution.

The challenge

NutriAsia recognized the need to elevate their marketing team by identifying six core competencies essential for world-class marketers. To bring this vision to life, they sought a partner who could design and deliver a comprehensive marketing academy tailored to their internal processes.

What we did

Acumen crafted a full marketing academy seamlessly aligned with NutriAsia’s internal workflows. We:

  1. Designed a customized curriculum targeting each one of the key competencies identified
  2. Developed modules on Business Analysis, Consumer Understanding and Insight Mining, Integrated Marketing Communications, and Brand Equity and Positioning
  3. Phased rollout to ensure adoption and deep learning of each competency

The impact

According to NutriAsia's Chief Marketing Officer, the transformation is evident—team members demonstrated sharper analysis, deeper consumer understanding, and improved strategic thinking in their marketing execution. Graduates are now equipped with the tools and mindset to drive more effective marketing initiatives.

From the engagement
NutriAsia products arranged with cooked dishes on a tableNutriAsia products arranged with cooked dishes on a tableNutriAsia products arranged with cooked dishes on a table
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