
We helped the Gokongwei Group define its Purpose and long-term direction—aligning leadership, governance, and strategic planning across its major businesses.
In 2018, JG Summit faced a pivotal transition under new leadership. To sustain its 60-year legacy, the conglomerate needed to re-articulate its Purpose and Ambition, evolve its governance, and align all business units under a unified long-term direction.
Acumen led a 24-month transformation effort that:
The engagement kickstarted Gokongwei Group’s transformation. The resulting Purpose, Values, and Ambition (PVA) document, governance model, and strategy process remain in use today — providing a clear, enduring compass for leadership decisions and business direction across the conglomerate.
Acumen helped kickstart the Gokongwei Group's transformation journey, and ten years from now, we will view this partnership as a critical part in making the Gokongwei Group a much more customer centric, agile and digital organization.
Lance Gokongwei, Chief Executive Officer



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