Acumen helped Fonterra develop data-driven brand innovations for foodservice through consumer research and trend analysis, resulting in triple-digit sales growth with key partners.
Fonterra, a leading dairy provider, needed deep consumer and market insights to develop relevant, unique, and believable brand innovations to unlock additional value from top food accounts.
Acumen helped Fonterra Food Service come up with an ideation framework for generating insights and trends. We:
From 2014 – 2015, products launched with key partners such as Yellow Cab delivered +141% growth in food service sales.
Facing a similar challenge? Let's talk about your business.
Talk to Us