Our Work

Sharpening Merchant Strategy to Power FinTech Expansion

Commercial Strategy2021Market Entry and Expansion Strategy
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The client partnered with Acumen to support the growth of their enterprise platform as it expanded its merchant base. The engagement focused on strengthening positioning as the digital payments landscape rapidly evolved.

The challenge

They needed sharper clarity on merchant behaviors, market sizing, and positioning to stand out in a crowded digital payments space. The shift away from POS terminals required a stronger, more differentiated strategy for offline casual sellers and SMEs.

What we did

The client worked closely with Acumen to clarify its growth direction by:

  1. Conducting a comprehensive industry assessment across financial services and payments
  2. Completing an in‑depth competitive review to identify the client's strengths and gaps
  3. Defining a clear positioning and phased go‑to‑market roadmap, supported by consumer insights and creative mock‑ups

The impact

The client gained a clear roadmap to reach 1 million merchants, supported by sharper market definitions and a market‑backed positioning. Prioritized next steps aligned brand strategy with long‑term business growth.

In their words

Acumen is a partner that is invested in the company they’re working with. They had provided the right insight and action plan at the right time.

Acumen’s Greatest Value Add: Helped set the direction for the 2022 offering of the platform.

From the engagement
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