Our Work

Strengthening Marketing Capabilities for Sustainable Growth

Capability Building2024Marketing Excellence ProgramBusiness AnalysisConsumer Understanding & Insight MiningMarketing Strategy and Effective Communications
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Seeking to unlock growth in consumer banking, one of the largest banks in the Philippines needed to strengthen core marketing capabilities within their credit cards team—fast.

The challenge

How do they build marketing excellence at scale without disrupting day-to-day operations?

What we did

Acumen designed and delivered a Marketing Excellence Program for the bank built around three modules:

  1. Business Analysis- Sharper analysis of the drivers of business results
  2. Consumer Understanding and Insight Mining - Leading into how to change consumer behavior
  3. Marketing Strategy & Communications - Translating business and consumer insights into actionable strategies

The impact

The program significantly improved the quality and clarity of marketing work, enabling deeper business reviews and stronger strategic decision-making. Now in its third batch with plans to expand further, the initiative has proven both effective and sustainable, with outcomes closely aligned to leadership and business objectives.

In their words

Extensive sessions were done to ensure that Acumen understands the baselineskills against the expected output of the leaders aligned with business objectives.​

​​Head of Usage, Partnerships, and Communications Management​

From the engagement
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