Our Work

Training BPI Marketers to Drive Customer-Centric Strategies

Capability BuildingBPI2023Consumer Understanding & Insight MiningMarketing Strategy and Effective CommunicationsDigital Marketing Leadership
BPI bank branch interior with staff assisting customers at the counter

BPI partnered with Acumen to train their marketers in consumer insighting, strategic communication, and digital marketing execution, successfully shifting the team toward customer-centric strategies with plans for continued implementation.

The challenge

BPI aimed to strengthen marketing effectiveness and deepen customer obsession among its marketers.

What we did

Acumen partnered with BPI to launch a three-part capability building program that builds marketers’ ability to link insight with action:

  1. Consumer Understanding and Insight Mining, leading into how to change consumer behavior
  2. Communication Brief Development that anchored strategy in customer needs
  3. Digital marketing essentials, ensuring alignment from brief to campaign
In their words

Acumen serves as a strategic partner in bridging the bank’s marketing vision with team capabilities through bespoke L&D ensuring consistent process, language, and brand understanding across the BPI organization.

Winston Almendras, Vice President — Head of Integrated Marketing, Digital, and Systems

From the engagement
BPI bank branch interior with staff assisting customers at the counterBPI bank branch interior with staff assisting customers at the counterBPI bank branch interior with staff assisting customers at the counterBPI bank branch interior with staff assisting customers at the counter
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